The issue of implementing BIM technologies in design organizations is becoming increasingly acute. The use of information technology raises complex questions about the organization of production. Management communication should be effective and effective. The purpose of this study is to identify the priority tasks in establishing effective communication when implementing BIM technologies in a project organization. Persistent attention to the most important issues of research methodology is a sure indicator of the growth of self-awareness in the science of management and management. The criteria of accuracy in philology and production management are reinterpreted. The problems of combining the objective and the subjective in the management text are discussed. There is an obvious need for initiative in the search for new, more subtle methods of penetration into the world of complex and increasingly complex phenomena of the labor management system. The increased attention of managers to the active participation of the employee in the improvement and implementation of the company’s document flow, to the improvement of the ergonomics of production management, to the complex issues of the psychology of perception of the management text is indicative.