This article sets out some of the reflections of the process carried out in July 2017 in the city of Sao Paulo, Brazil, on the Uberbau_house International Residence Programme for Contemporary Art. There was a reorganisation of notions and, based on them, relationships on the management of contemporary visual arts according to the size of the scene in which it operates. Conversations, diagrams and result tables revolve around the role art plays within culture, the amount of spaces for interaction with other professionals and the general public; finally, the institutional framework and the ways in which it relates to the art system and the possibilities for circulation by continuity and consolidation are intended to link this context to the possibilities of cultural and communication management in the context of artistic practices which recognise that culture is more than its speeches, but at the same time reaffirms its ability to transcend the limits: they include and exclude, taking the right not to accept or position collective imaginaries that are far from day-to-day standardisation. All of this through collaborative processes, permeability between contexts and striving for a balance in institutionalising their proposals or actors.