The tourist edition, from the tourist guide to documentary or ‘fine arts’, follows the trends of tourism ‘outside crushed paths’ characterised by the search for personalisation and original routes. The hybrid editorial nature of the journey log, both in paper and blog format, covers a very wide variety of formats, from a guide to an artist’s book, and favours the construction of tourist sites based on the traveller’s relationship with the world and the experiences he has experienced. Through a body of tourist guides and travel notebooks on Paris and New York, editorial marketing is studied, focusing on the only and exceptional: the characteristics of creative editing for communication of authentic and pictorial matter; tourist destinations and practices; the diversity of editorial genders with a view to the customisation of the trip. A typology of nine categories of paper and digital media is presented, illustrating the hybridisation of genders in the tourist edition and giving way to great editorial creativity.