Article
English, French, Italian, Portuguese
ID: <
oai:doaj.org/article:fb24459419414a42a11910c48bbd2075>
·
DOI: <
10.5965/25944630532021363>
Abstract
The search for trends, which is most relevant today, concerns benefits and weightings about the consumer society, mainly in the new nodes and niche consumption. Different authors say that prospective research practitioners would map various areas of dominance today on the scene and assess their main implications for the future. Trend searches observe the people’s meeting and the context in which it occurs. While people were already gaining more and more space and interest, the search for lifeka-cking and biohacking content expanded significantly during the COVID-19 pandemic. In this sense, the search seeks to analyse how this time and specific context could drive these behavioural trends and reflect on possible fashion impacts.