Query : Marketing de relation
- Ana Raquel Coelho Rocha3
- Pesqueux, Yvon3
- Ahmad Rifani2
- Ahu Ergen2
- Andresa Pereira da Silva2
- Balagué, Christine2
- Claudia Rosa Acevedo2
- de la Hera, Teresa2
- Magnoni, F.2
- Mahdi Mahmoodzadeh2
- Maman, Catherine2
- Prim-Allaz, Isabelle2
- Senka Kovač2
- Stenger, Thomas2
- A. Kuyvenhoven1
- Abdoulaye Niang1
- Adrián Cabanes-Macián1
- Adriana Beatriz Madeira1
- Adriana Maria De Grandis1
- Adriano Almeida de Almeida1
- Economies and Finances36
- Communication Sciences36
- Architecture and Space Management29
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- Methods and Statistics28
- History, Philosophy and Sociology of Sciences22
- Cultural Heritage and Museology22
- Art and Art History13
- Political Science13
- Gender Studies12
- Musicology and Performing Arts11
- Biological Anthropology6
- Environmental studies5
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- Classical Studies4
Small-scale fishing activity in the south of the Mediterranean: governance, socio-economic dynamics and environmental issues in the Algerian port of Jijel (Boudis)
Fishing is one of the most important socio-economic activities in the Mediterranean and particularly in the Maghreb. In Algeria, in recent decades it has become a leading employment sector for a large part of the coastal population. Exploitation of the sea is also one of the main animal protein reso...
Management of the client relationship: Total relationship management, Big data and Mobile Marketing
4th edition How to choose and establish a relationship? How can the organisation be adapted to implement the chosen strategy? How can we analyse the many customer data collected to make the best decisions? What tools are used to support the relational strategy? Managing the client relationship is th...
Explicative factors influencing the use of the bank card in Vietnam
Ở Việt Nam, số lượng thẻ ngân hàng phát hành hiện nay tăng rất nhanh, đã mở ra nhiều cơ hộikinh doanh cho các ngân hàng. Tuy nhiên, khó khăn lớn nhất mà hệ thống ngân hàng ViệtNam gặp phải là thói quen sử dụng tiền mặt từ lâu đời trong dân cư. Thói quen này thật khóthay đổi. Thực tế, mặc dù đã có th...
Statistical analysis of waiting time of patients by queuing techniques: case study of large hospital in Pakistan
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Eddy and genealogical method: on “monitor and punish”
The text deals with the possible basis for management searches in relation to Michel Foucault’s work
Identification and measurement of opinion leadership, satisfaction and loyalty in art services
International audience In order to maintain and improve the relationships with their audiences, art organizations measure the service offered through several indicators that should be interrelated and analyzed with an integrated perspective. On the one hand, measurement of the audience’s experience...
Positioning the value of fashion signature branding
The brand is now a key instrument of added value in companies. A strong brand is a tool to create and maintain a valuable competitive advantage in competitive and globalised environments. This research analyses the value of brands from a retailer’s perspective using an objective methodology that all...
From hatred to interference
The aim of this article is to present new levels of relations with our similar people, ranging from pull to attraction: (a) hatred — struggle to (b) egoism — take advantage of (c) tolerance — accept (d) consideration — think (e) altruism — help (J) compassion − share feelings with empathy − include...
Creativity and mental imaging capacity: Validation of a relationship
Involvement of creative individuals in innovation processes is a major challenge. However, their identification is particularly difficult. Mental imagery has often been highlighted in psychology for its involvement in creative processes. This Communication examines the relationship between individua...
Facebook, Twitter and others... integrate social media into a business strategy. — 2th edition
National audience one and a half billion internet users are connected on social networks... A reality that businesses must take into account, as this is a powerful vehicle for communication, collaboration and value creation. While Facebook and Twitter have become indispensable, new players such as G...
Looks-based discrimination (lookism) in French and American employment law : comparative analysis
The obsession with looks is predominant in our societies. The question of looks-based (weight, height, general attractiveness, attire, hair style, hygiene, piercings or tattoos, .. ) discrimination or lookism in the workplace is a multi-disciplinary question in relation to legal, social, ethical psy...
Research on Internet-Strategic Changes, exemplified in the Real Estate Market
The aim of the work is to investigate the guiding affirmative effect that the Internet influences strategic changes in companies. The topic is relevant as there are indications that the Internet is rapidly evolving from a communication tool to a diagnostic and prognostic tool, opening up areas for c...
Virality in the digital public space The virality in the digital public space: The use of Twitter in the French presidential election of 2017
Since 2007 and the election campaign in Ségolène Royal, ‘Desir d’avenir’, communicators, activists and activists have been using the potential of socio-technical devices for their candidates and for the spread of their ideas. Social media have profoundly changed the communication strategy of campaig...
The management of the Zenkaï brand
The mid-range clothing market is a sector in which the competitive intensity is full. Influential actors have little to do with small ones. Thus, market shares are essentially divided between the major brands Diesel, Replay, G-Star, Japan RAGS, Melting Pot, Pepe Jeans and Energie. However, this mark...
Ethical issues in neuromarketing research: a literature review
Advancing technology allows the use of new tools in research in a more accurate and active way. In recent years, a new interdiscipine comprising Neuroscience and Marketing has emerged, with the techniques of which researchers can assess the effectiveness of the marketing strategy through analysis of...
Empirical assessment of a background model of customer loyalty in the pharmaceutical retail sector
Relationship marketing has long been a possibility for companies to differentiate in their markets, and some concepts are widely studied in this direction, especially loyalty. In that context, this study proposed to validate a model that presents the relationship between a number of variables backgr...
Old age, a different view for another relationship
'pb' The invariable long time of human condition, ageing, as a result of technological advances in science and medicine coupled with a massive marketing and communication policy, is turning into a process that needs to be curtailed, reversed or even cancelled.’/PB 'pbD is the current situation, with...
Wine-growing landscapes: rural landscapes?
winegrowing landscapes link nature to culture, have seen growing heritage in Europe, responding to societal demand and a need for recognition of the sector. At the same time, the wine economy has experienced globalisation and illustrates the complexity of the relationship between local and global. O...
Social marketing: the role of civic commitment in local methanisation projects in relation to stakeholder theory
International audience Agricultural methanisationis a growing activity, central in terms of territorial development, alternative energies and sustainable development. The successful development of this activity depends on the ability to overcome individual and social resistance, to master the proces...
Typology of young people with regard to the practice of appropriate physical activities and communication strategies to promote it
This research identifies profiles of young people aged 15-17 that have an impact on the practice of physical activities, and identifies the characteristics of communication strategies for promoting an active lifestyle. A differentiated social marketing approach based on segments (age, gender and lif...
Shadowed intermediation. How two-sided platforms reshape intermediation to support direct exchanges between local food producers and consumers communities
With the commoditization of the Internet in the 2000’s, new distribution/retail actors performing intermediation functions have appeared: two-sided Internet platforms (TSIP). A TSIP is defined as “a market-making intermediary that facilitates transactions and negotiations between selling and buying...
Spectator loyalty towards sport organisations : the creation of truly new fan relationship management
The rationale of the study is to broaden the knowledge on the contemporary sport spectator’s relationships with sports teams and sport governing bodies. By including the spectator, the team, and the governing body in a holistic Fan-Relationship- Management-Model, this study gives insights in the for...
Mode consumption: The Personal Relation-to-Purpose
This is an interview with Prof. Ana Paula Celso de Miranda on the launch of the second edition of the book “Mode Consumption: a Personal Subject Relationship”. The applicant speaks about her motivation for the writing of that work and her 20 years of academic trajectory in the fashion field. The new...
Enterprise and poverty: the role of corporate social responsibility
The document explores two divergent views on the potential role of Corporate Social Responsibility (CSR) in poverty eradication. First, the narrative of intergovernmental organisations such as Nations Units and the World Bank, which is essentially shared with that of business organisations, is analy...
Brazil's place in Brazilian institutional discourse and French newspaper discourse : analysis of (pre)discursive representations in Plano Aquarela, Ano do Brasil na França and Le Monde in 2005
This thesis aims at analysing the institutionalisation and circulation of discursive representantions of Brazil in 2005 in Brazil and in France. Considering the economical change experienced by the country in 2005 under Lula's government, the diffusion of a tourism marketing plan called Plano Aquare...