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Between The Fame and Joanne: parallels of Lady Gaga's career with business strategies in competitive environments
In 2018, the American singer Lady Gaga celebrates a decade of the release of her first pop album, The Fame. Ten years ago, the world through a series of more successful and awarded songs of the new generation, capable of breaking records in the disputed music industry. As every product has its lifec...
Approaches TO AGRICULTURAL ENTERPRISES POSITIONING
With the development of market economic relations and the intensification of competition in Ukraine, the problem of adequate positioning of enterprises among competitors, as well as in the consumers` minds becomes relevant. The author summarizes scientific approaches of foreign and domestic scientis...
Establishing the Arctic Zone of the Russian Federation as a factor of the regional development: raising questions (the case of the Arkhangelsk region)
The article describes the impact of the Russian Arctic policy activation on the development of the Arkhangelsk region. In 2013, the formation of the Arctic zone of the Russian Federation (AZRF) as an object of state administration was launched. The Arkhangelsk region was partly included in the Russi...
The Role of Organizational Communication in Creating an Internal Image of an Organization
Functioning of every organization inseparably is connected with creating its internal image. The internal image can be built by the organization more or less consciously. Since it is about perception of the organization by her participants in the interest of every organization is to build such an im...
Canada Civil Service Alliance
SOME HlSTORYIn order to discuss the structure of the Public Service Alliance of Canada as it is now and indicate ways in which it is changing to conform to the pressures of collective bargaining in the Federal Public Service — a relatively new development — we must briefly review the history of Publ...
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Tablets for inclusive teaching and learning in a mainstream setting - a need analysis
The article presents the results of international research on the use of mobile technologies as a support in the process of educating students with special educational needs. A team of researchers from five European countries conducted a survey among teachers using tablets while working with student...
Kaleidoscope of the New Labour Organisation Forms: The desperate instrumentalisation of a collaborative and democratic ideal
`titrebA kaleidoscope of new forms of work organization`/titrebThe “New Forms of Work Organization” (NFWO) are at the heart of major organizational transformations. They are, most of the time, presented as enhancing collaboration, performance and flexibility in a context of struggle for innovation,...
The sources of work-related stress among the workers of extractive sector company
The main aim of this article is to present the results of a study of the sources and effects of occupational stress among the workers of a company in the extractive sector. The study has been part of a larger project, where a work-related stress organizational intervention is implemented and actions...
Buying factors as an innovation platform on regional and traditional products market
The aim of the paper was identification and prioritization of buying factors of regional products and describe how those factors can be used as a base for innovation. Primary data from face to face interviews run among consumers was used in the paper. Raw data were analyzed using content analysis de...
Interest groups in the Polish political system
There is an inextricable link between interest groups and the Polish state. Their origins can be traced back to the emergence of collective interests. As the state developed, interest groups advanced their organizational forms and secured more prominent influence on public policy. In the beginnings,...
Poland’s Customs System After the Country’s Accession to the European Union
The paper discusses some negative aspects of the work of Poland’s customs system after the country’s entry to the European Union on May 1, 2004. The author attempts to explain the reasons for these shortcomings and also examines their social and economic implications. Negative developments in the Po...
Impact of traditional reputation and e-reputation on the attractiveness of businesses as employers
The company’s brand image and its reputation go through several channels of communication. The reputation of a brand or a person is no longer done by traditional wordof-mouth only, it is also done online. And it is called the “e-reputation”The purpose of this paper is to answer the following questio...
Relata refero. Perception of the Ancient Greek Past in the Contemporary Education
From the end of the 18th century, along with the modern educational system, the reception of the ancient Greek culture arrived to Serbia. This image of the classical past was heavily influenced by the wider social and political circumstances of the time. Along with the organizational and pedagogical...
Organizational culture study as the system element of internal business communication
The issue is devoted to the study of modern processes in the sphere of decision-making and organizational communicational systems building. The complex analysis of organizational culture as a component of social culture, system of values and beliefs, which determined personnel’s behavior model and c...
Managing Corporate Social and Environmental Disclosure: An Accountability vs. Impression Management Framework
Institutional environment demands from organizations to be accountable for their social and environmental actions and to provide information allowing the assessment of their long-term prospects for profitability may lead organizations to adopt Impression Management (IM) tactics to manage perceptions...
OS RANKINGS DAS ESCOLAS EM PORTUGAL: EXPLORANDO ALGUNS DOS SEUS EFEITOS. SCHOOL RANKINGS IN PORTUGAL: Exploration of some OF THEIR effects
No presente artigo reflectimos sobre alguns dos efeitos da publicação dos rankings na acção organizacional dos actores educativos da escola pública, nomeadamente em Portugal. Tendo em consideração que os efeitos dos rankings podem não ser lineares nem uniformes (PINTO, 2009), procuramos problematiza...
Common values? Fifty-two cases of value semantics copying on corporate websites
International audience The present article claims that value communication literally goes without saying. Research in organizational value communication as in corporate image documents is therefore assumed to have nothing to do with the analysis of explicit value semantics. This system-theoretical c...
From Corporate Culture to Corporate Identity
International audience A FRENCH PERSPECTIVE ON IDENTITY This paper introduces a distinct approach to organizational identity study which has lately been known as the 'French School of Thought' (Moingeon and Ramanantsoa, 1997). Larçon and Reitter (1979) defined identity as a set of interdependent cha...
A STRATEGY FOR Strengthening EMPLOYER BRAND AND IMAGE (MCDONALDS’S POLSKA)
This paper presents McDonald's action strategy aimed at strengthening the brand as well as the image of the company as an employer. The discussion looks at organizational challenges in the area of employer branding and key strategy assumptions as well as the process of planning and implementation. S...
The opaque transparency paradox. School evaluation and improvement: an analysis of official information
La convicción de que la escuela es "centro o unidad de cambio", lleva a investigadores y políticos a preocuparse por fortalecer la capacidad de gestión e incrementar la responsabilidad por los resultados de cada escuela. Ambas preocupaciones justifican la enorme importancia que ha asumido la evaluac...
“The Sacred” and “Spirituality” in Polish Literary Research
The article was devoted to the methodology of research on the relationship between literature-religion. Its aim is a critical reflection on the use of the category of ‘the sacred’ in the research. In Poland, in 70. of the last century, ‘the sacred’ has become the vital category for reflections on th...
Neuromarketing Applied to Educational Toy Packaging
‘Span style = 'font-style: Italic; bIt is the state label, but as an SME! ’: Organisational hybridisation, feelings of belonging and identity strategies of employees of a public unemployment fund in Switzerland
`titreb« Public on the outside, private on the inside » : the organisational hybridisation, sense of belonging and identity strategies of the employees of a public unemployment insurance fund in Switzerland`/titrebA number of studies show that New Public Management reforms have altered the current i...
Image building for non-governmental organizations
Image is one of the most important intangible organizational resources. Non-governmental organizations competing for volunteers, sponsors or supporters. Increasing competition enforces professionalization of management’s as well as marketing activities supporting image creation. The aim of this arti...
Pictures, abstraction and reality : the display as artistic process
Developed based on questions from the author’s artistic practice, this thesis examines the relationship between some artists, mainly contemporary, and the reality of the photographic picture, its ability to produce abstraction and to fit within a display. Considered here in a double perspective, the...