Science communication is an almost non-existing field in the Israeli Academia and I see as my professional goal to spearhead its development. Therefore, the research proposed is aimed at identifying best practices for successful facilitation of science learning through general interest television programming, in order to increase the general publics' science literacy. This research proposal has a strong interdisciplinary aspect: it is situated at the crossroad of science education (specifically in free choice settings) and science communication (specifically science journalism). It is planned to enable me to take advantage of my existing skills, and at the same time gain knowledge of new research methodologies. So far, my research and training has been in the field of Science Education. This discipline does share similarities with the field of science communication, such as theoretical background and research methodologies in the area of informal science education. However, notwithstanding those similarities and my personal background as a science communicator (reporter, editor and TV presenter) it is clear to me that to meet my professional goals I need the superb formal science communication training that is available in Cornell under the guidance Prof. Lewenstein. As a junior faculty member it is important for me to develop my own niche in the academic environment and in order to further my academic position I am required by my University to complete a Post Doc in another country.