Currently, air travel distribution (booking and selling of airline tickets and related products) is dominated by an oligopoly of Global Distribution System (GDS) companies. This system, unchanged for the last 30 years, poses a great pressure into airlines profitability due to elevated transactions fees imposed by the GDSs. This concentrated market has resulted in the commoditization of airline contents by third parties and additionally, this obsolete model lacks the flexibility, due to constrains imposed by GDSs, to convey in an adequate way individual offers, limiting innovation and new markets creation in an evolving industry oriented towards air retailing.biztribution reinvents the industry by creating a new revolutionary automated and simple distribution model for the air travel and tourism sector. Based on blockchain Distributed Ledger Technology, we enable airlines to recover governance over their content and customers, creating a shift of paradigm towards a fully decentralized scenario in which flexibility and de-commoditization are achieved, translating into more efficient operations and significant reduction of distribution costs by avoiding overheads and intermediaries.At biztribution we think forward about new ways to understand travel and tourism industry, leveraging technology to create a customer-centric scenario. Our aim is to enable a truly new distribution model based on a collaborative, shared and decentralized model, in which all actors can provide and access content across a distributed blockchain network, resulting in benefits that percolate to the whole industryFor us, the successful implementation of biztribution will have remarkable impact in our company. We estimate, it will bring cumulative revenues of €48,25M by 2023 involving the generation of more than 100 new job positions, achieving a project ROI of 3,88 by 2023.